Search results for “airline marketing”
Tour operator DTJ Tours raises RMB 20 million to explore music theme tours
12/08/2017|5:13:55 PM|
By connecting music and tourism, Chinese tour operator DTJ Tours hopes to provide personalized travel for music lovers.
Key to having a seamless conversation – capture all interactions
11/21/2017|9:59:06 AM|
The probability of ‘restarting’ a conversation as a passenger moves across channels has to come down. Blair Koch, Datalex’s CTO and President USA asserts that airlines need to capture all the interactions, encompassing offline and online touchpoints.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
Air China’s direct selling keeps pace with its international expansion
09/08/2016|2:18:35 PM|
Air China is assiduously improving both domestic and international websites, as well as its mobile App.
Distribution shouldn't be just about selling, count on data, too!
10/18/2017|1:21:51 PM|
What encompasses "airline distribution" needs to evolve, and the same shouldn't be only about selling or completing a transaction, says Guoxiang Wu, SVP, Marketing Division, China Southern Airlines.
Online or offline, completing a transaction is getting easier than ever
10/19/2017|3:06:29 PM|
One extra click or filling an extra blank for personal details can result in cart abandonment. Airlines eyeing Chinese customers need to keep up with the payments arena for better shopping experience.
Where does digital transformation stand for airlines?
10/25/2017|6:14:54 PM|
Timothy O'Neil-Dunne, Head of Product & Founder at Air Black Box Company, talks to ChinaTravelNews about digital transformation's priority for airlines in a video interview.
6 areas that can propel digital transformation
10/13/2017|4:02:38 PM|
Digital transformation can eradicate a passenger’s pain points and make every offer or interaction meaningful, but the whole effort can go awry, too, without an earnest manner, explains Blair Koch.
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