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RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Trying to capitalize on the prowess of data? Move into the cloud
10/29/2015|10:23:41 PM|
In order to make the most of available real-time data, hotels need to dig deeper to set up a cohesive data strategy and requisite infrastructure.
Alitrip links up with Sina Travel to create content-based travel ecosystem
10/20/2015|11:28:04 AM|
Alitrip has announced it is forming a partnership withTravel Sina to combine Alitrip’s powerful platform with Weibo’s content data.
Luxury lifestyle platform YHouse raises US$18 million
09/22/2015|6:47:36 AM|
Luxury lifestyle online community YHouse has received funding of RMB120 million (approx: US$18.8 million) in its B Series financing round.
Zhubaijai gets US$78 million strategic investment from HNA Group
09/24/2015|10:49:08 AM|
HNA Group is making a strategic investment in the Series C financing round of Chinese overseas rental platform Zhubaijia.
Korean online booking site for Chinese Zaiseoul raises US$3 million
09/21/2015|6:48:54 AM|
Zaiseoul, a Korean tourism service for Chinese visitors, announced it received US$3 million from Korea-based NICE Group in a Series A financing round.
Uber launches UberPool carpool service in China as “Peoples’ Uber +”
08/27/2015|6:09:20 PM|
Uber has begun a trial run of new carpooling function “Peoples’ Uber +”, in the Shanghai. The function is said to able to help users save up to 30% on fares.
TripAdvisor nests in China
07/27/2015|2:40:48 PM|
ChinaTravelNews chats with Lily Cheng, President of TripAdvisor APAC, about the Chinese travel market and TripAdvisor’s initiatives in the country.
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