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China set to become world’s largest business travel market
02/02/2016|11:00:36 PM|
China’s inbound and outbound tourism traffic is expected to grow 5% in 2016, to 263 million, of which inbound tourist arrivals are expected to increase by 2.5% to 137 million, while outbound tourism traffic will increase by 8% to 126 million.
China Eastern Airlines Targets London with UK Ad Push
11/27/2015|9:40:19 AM|
One of China’s major airlines, China Eastern, is targeting the UK market with a new campaign coordinated by Media Agency Group,
Offering a digital experience that is globally consistent, locally unique
12/22/2015|10:23:06 AM|
How can big OTAs, hotel companies and airlines from China deliver a top-notch digital experience across multiple channels, devices, websites and languages? Count on an adept web experience management offering.
eLong reports 94% growth in domestic hotel network in Q3 2015
11/19/2015|2:08:43 PM|
Net revenues for the third quarter increased 2% to RMB307.2 million (US$48.3 million), compared to RMB301.5 million in the third quarter of 2014.
Guangzhou becomes busiest city in the world for Uber
11/03/2015|7:28:47 PM|
Uber expects its turnover in China to exceed that of the US while Guangzhou has recently become Uber’s top city in the world in terms of booking volume.
Tuniu seeks to leverage its strong O2O network to enter booming MICE market
12/02/2015|3:26:49 PM|
Tuniu will leverage its O2O tourism resources and services to further explore innovation and accelerate the transition of MICE operation to the O2O model.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Weimob gets C Series financing led by HNA Group
11/11/2015|10:27:22 AM|
Wechat’s third-party service provider Weimob announced it has already raised RMB500 million of the two billion yuan targeted for its C Series financing.
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