Search results for “Shanghai”
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Jin Jiang eyes mid-range hotel market
03/09/2016|6:23:39 PM|
Leveraging capital operation, state-owned hotel giant Jin Jiang is poised to capture a lion share of the mid-range hotels market by taking equity in Huazhu.
Hotels: Leveraging Tech & Innovation in 2016
05/23/2016|9:42:57 AM|
The hoteliers attending the executive panel at the 2016 China Hotel and Marketing Conference all agreed that their technology is focusing on enhancing the consumer experience, especially with majority of consumers now young, tech-savvy millennials.
Momondo gears up for digital marketing push in China
05/18/2016|9:59:28 AM|
After nearly two years of preparation, momondo believes the timing is right to create awareness about its travel meta-search product in China.
IHG launches new franchise model in China
05/11/2016|10:26:44 PM|
InterContinental Hotels announced the launch of a new franchise model for its Holiday Inn Express brand in China with roll out of the first Holiday Inn Express franchise plus hotel In Shanghai
Shiji to acquire 19.6% voting right in Huanxun E-commerce for RMB 152 million
05/31/2016|10:03:28 AM|
Shiji Information, a major PMS service provider in China, plans to splash out RMB 152 million to buy 100% shares of Great Kylin Investment, which owns 19.6% voting right in Huanxun E-commerce. Shiji also owns 22.5% of iPS, Huanxun E-commerce’s fully-controlled subsidiary
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
China’s carriers report buoyant Q1 results
05/04/2016|9:17:21 PM|
Major Chinese carriers posted decent gains in first quarter of the year due to ongoing low crude prices and increasing domestic demand
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