Search results for “Marketing”
Airlines: Leveraging Tech for Added Value
10/27/2016|9:39:12 AM|
With the increasing touch points that technology brings, airlines can leverage their auxiliary services to attract more consumers and grow revenue.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
Priceline reports 150 million room nights booked in Q3
11/07/2016|7:20:32 AM|
Priceline Group‘s third quarter gross travel bookings were USD 18.5 billion, up by 25% YoY. International operations contributed gross profit of USD 3.3 billion, up by 25%.
Building a customer-centric distribution channel
10/26/2016|9:29:21 AM|
Chinese airlines have responded to OTAs by focusing on direct sales and axing agency commission fees. At the heart of their argument was that the move was for consumers.
TravelSky and OpenJaw: Communication and Trust
10/26/2016|9:29:03 AM|
Senior executives of OpenJaw and TravelSky talk about their merger at high noon on the first day of Airline Distribution Conference.
Baidu Capital appoints Ctrip's former CSO Jenny Wu as first Managing Partner
11/23/2016|5:34:51 PM|
Baidu Capital appointed Ctrip's former CSO Jenny Wu as its first managing partner. The company will form a dedicated travel industry fund with Ctrip.
Views from the middle of the value chain
10/28/2016|10:21:29 PM|
TMCs and OTAs share their views on the latest trends on airline distribution, and not everyone is happy with the way things are heading.
Chinese still the top non-EU visitor market for UK
01/21/2015|8:40:29 AM|
Chinese visitors’ spending in the UK increased 20% in the month of December alone, thanks to high-quality service and duty-free policies, Global Blue reported.
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