Search results for “Marketing”
Ctrip reports 19% rise in net revenue, proposes to change company name to Trip.com Group
09/10/2019|7:17:11 AM|
Accommodation reservation revenue climbed 21% to RMB 3.4 billion (US$497 million) and transportation ticketing revenue increased 13% to RMB3.4 billion (US$496 million).
Forrest Zhang joins Hotelbeds as Managing Director for China
09/06/2019|1:51:01 PM|
The recruitment of Forrest will allow Hotelbeds to further strengthen its position as the world’s leading bedbank.
Using digital assets diligently for Chinese platforms / ecosystems
09/12/2019|3:33:25 PM|
Foreign airlines are looking at capitalizing on their digital assets and minimizing the integration work when it comes to working with any established or emerging platform/ ecosystem in China. One area of focus has been standardized components for front-end web.
Mafengwo and Aiello emerge as winners at 2019 Digital Travel Awards
09/05/2019|6:29:38 PM|
In a gripping contest held in Shanghai, Mafengwo.com won the Innovative Marketing Award for its campaign for Singapore Tourism Board, whereas Aiello bagged the Product Innovation Award for its Aiello Spot, a voice assistant speaker for hotels and Aiello JustChat.
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Lufthansa Innovation Hub keen on learning from "super app" model in China
09/01/2019|10:11:06 AM|
The corporate digitization unit of Lufthansa Group, which now has an office in Shanghai, is keen on evaluating the consumption pattern of super app. And how providers of those super apps are expanding their everyday relevance.
Global CRM Study: The state of CRM and guest data management
09/05/2019|3:51:26 PM|
Personalization is the path to better guest relations.
China OTAs turn over 700 billion yuan in H1 2019, Ctrip accounts for 55.7%
08/23/2019|1:49:44 PM|
As of June 2019, the number of OTA users topped 150 million. Third- and fourth- tier cities became important growing markets.
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