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Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Why Yunnan homestays’ anti-Trip.com fight backfired

12/17/2025|3:32:48 PM|

OTA platforms act as regulators for consumers.

Meituan’s flywheel effect drives travel growth

08/29/2025|4:57:48 PM|

The tech-driven retail company is relying on its extensive list of offerings plus loyalty and AI for cross-selling and growth.

Chow Tai Fook invests in H World-affiliated firm to expand accommodation business

10/17/2024|6:25:31 PM|

The investment marks Chow Tai Fook’s strategic move to further tap into customer segmentation in niche markets.

Japanese new year travel to China stays resilient despite tensions

12/08/2025|10:59:58 AM|

Bookings for Hankyu Travel’s tours to mainland China have more than tripled.

H World faces a setback in Europe as 14 properties switch to Marriott brand

10/12/2024|6:06:51 PM|

The rebranding marks a step for Marriott’s expansion in Europe but it holds a different significance for H World.

Over 40% of China–Japan flights in December canceled, with more than 1,900 services cut

12/02/2025|11:38:23 AM|

This could dampen consumption in the Kansai region, which has particularly strong economic ties with China.

Foreign firms in China tighten travel budgets

11/05/2025|11:03:20 PM|

Cost-driven decisions reshape corporate travel.

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