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Nudging ahead in the game of value-based pricing

12/03/2015|3:13:05 PM|

Perceived value is a big differentiator in travel e-commerce. Here we assess the significance of “value”, and what separates OTAs from hotels.

RTB can deliver provided it is backed by astute planning

09/30/2015|11:24:50 AM|

A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.

Personalisation – it’s about embracing smartness

10/11/2015|10:25:59 PM|

How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.

Carriers in China set their sights on travel retailing

08/17/2015|10:08:09 AM|

In order to unlock revenue generation opportunities Chinese airlines need an understanding of what travel retailing means.

TripAdvisor nests in China

07/27/2015|2:40:48 PM|

ChinaTravelNews chats with Lily Cheng, President of TripAdvisor APAC, about the Chinese travel market and TripAdvisor’s initiatives in the country.

Embracing the digital transformation in China’s travel market

03/25/2015|10:19:49 AM|

To gain a better position in this eco-system, airlines have to embracing the digital transformation to refine their business model as well as the way they deal with customers and partners.

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