Search results for “Digital marketing”
Planning and promoting apps – a different ball game in China
06/25/2015|6:27:08 PM|
There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.
B2B travel platform Zmyou raises US$8 million in Series A financing
06/24/2015|10:04:47 AM|
Zmyou received an A Series investment worth RMB50 million, bringing the company’s estimated value to RMB300 million,
Air China sets its sight on top level personalization
05/29/2015|6:30:36 PM|
Chinese carriers generally lag behind their counterparts in the U. S. when it comes to personalization. But things are evolving, says Air China’s Fajin Hu.
Homeinns Hotel Group leaves its comfort zone, targets mid-scale segment
05/15/2015|10:55:00 PM|
Despite facing its toughest quarter since Homeinns was established in 2002, the group is hopeful of building on its positive metrics from Q1
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
Tourism IT Fangcang raises almost US$10 million in Series A financing
05/13/2015|10:30:15 AM|
Fangcang has raised RMB60 million in a Series A financing, the third round of investment for Fangcang in two years.
Caissa Touristic uses shell company Easy Food to go public
04/20/2015|3:16:48 PM|
Publicly listed Easy Food will issue 432 million shares to give HNA Tourism majority control and make it a shell for HNA subsidiary Caissa Touristic.
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015|7:24:39 AM|
Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
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