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New signals from Douyin show young Chinese choosing destinations by community and lifestyle

12/03/2025|3:09:59 PM|

A fresh insight every week — Here’s a quick look at how Chinese traveler demand is changing.

Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Hotels + travel agencies: A smarter play than competing with OTAs

11/19/2025|2:30:31 PM|

Non-standard hotels shouldn’t focus solely on private channels.

Diamond status inflation is driving China’s middle class away from Hilton

12/24/2025|11:09:18 AM|

A surge of status matches, challenges, credit card holders, and third-party promotions has led to a rapid spike in the number of Diamond members.

Chinese travelers halve hotel bookings in Japan

12/04/2025|7:17:51 PM|

Overall booking volume has fallen by about 9%.

H World faces a setback in Europe as 14 properties switch to Marriott brand

10/12/2024|6:06:51 PM|

The rebranding marks a step for Marriott’s expansion in Europe but it holds a different significance for H World.

40% of China-Japan flights slashed: where is the capacity shifting?

12/23/2025|10:44:34 AM|

Capacity withdrawn from Japan is partly being redirected to Southeast Asia.

Trip.com Group reports 16% rise in Q3 revenue, inbound travel bookings surge over 100%

11/19/2025|10:52:45 AM|

International OTA platform increased by around 60% year-over-year.

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