Search results for “China Resources”
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
China Lodging makes a compelling statement with Q1 results
05/18/2016|4:27:30 PM|
With their latest financial results, the group has asserted that their strong innovation capability drives underlying robust performance.
LY.com taps into TMC segment by funding DT Travel
05/04/2016|8:47:36 PM|
LY.com announced that it has invested in DT Travel’s series A round. The move will help it expand in the TMC segment, which is estimated to be turning over more than RMB 100 billion and is expected to grow by 15%-20% annually for the next five years
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
HNA-Caissa aborts Capital Airlines acquisition, turning to expand outbound services
05/10/2016|10:31:19 PM|
HNA-Caissa has decided to walk away from its bid for Capital Airlines, and instead will raise up to RMB 8 billion via private placement to expand outbound tour services
BTG Hotel, Alitrip and Shiji initiate hotel alliance joint venture
04/01/2016|10:13:41 PM|
BTG Hotel announced that it had set up a joint venture with Alitrip and Shiji Information to form a hotel alliance brand and provide free full-content e-commerce services to the alliance’s hotel members.
Travelzen raises record RMB 600 million in C-round funding
03/23/2016|11:08:37 AM|
Shortly after the dismantling of its VIE structure, Travelzen has received RMB 600 million in its C-round funding from a group of investors including Addor Capital, United Capital and EB Fortune.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
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