Search results for “Ad spending”
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
Embracing the digital transformation in China’s travel market
03/25/2015|10:19:49 AM|
To gain a better position in this eco-system, airlines have to embracing the digital transformation to refine their business model as well as the way they deal with customers and partners.
Starwood Hotels pushes into Greater China with 20 new hotels
02/28/2015|9:50:29 AM|
Starwood Hotels plans to open 20 hotels in greater China in 2015, including two luxury hotels, 12 high-end hotels, and six select boutique hotels.
Chinese tourists inject US$17 billion into Korean economy in 2014
02/25/2015|9:23:58 AM|
Chinese tourists are directly responsible for creating 340,000 jobs, equivalent to 0.06 jobs created per visitor.
Spring Airlines expands Japan service but gives no timetable for long-haul ambitions
03/04/2015|9:46:09 AM|
Riding on the success of its IPO, Spring Airlines is setting up an aircraft charter company to enter the aviation finance sector and boostingi Japan service.
LY.com finds itself in the middle of the OTA melee – and likes where it’s at
02/04/2015|10:42:24 AM|
LY is led by CEO Any Wu, who started the company in 2004 and has since grown it into one of China’s top online travel sites.
Chinese still the top non-EU visitor market for UK
01/21/2015|8:40:29 AM|
Chinese visitors’ spending in the UK increased 20% in the month of December alone, thanks to high-quality service and duty-free policies, Global Blue reported.
China Lodging Group sharpens portfolio strategy, targets network expansion
01/04/2015|2:56:49 PM|
ChinaTravelNews assesses how China Lodging Group is planning to strengthen its network as well as direct sales capability, which currently accounts for 90% of its bookings.
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