Search results for “Ad spending”
Booking.com's China plan: Localization is more about re-invention
12/08/2017|11:36:52 PM|
“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Online or offline, completing a transaction is getting easier than ever
10/19/2017|3:06:29 PM|
One extra click or filling an extra blank for personal details can result in cart abandonment. Airlines eyeing Chinese customers need to keep up with the payments arena for better shopping experience.
eHi boosts car share service while UCAR beefs up car dealing platform as authorities give go ahead to car share concept
06/07/2017|7:36:52 PM|
eHi Car Sevices reported 33% increase in first quarter income, boosted by car rental and car services, while UCAR aims to raise $2 billion for its e platform for car dealing.
Travelport appoints Ming Foong to lead Greater China Region
06/07/2017|10:01:35 AM|
Travelport is pleased to announce the appointment of Ming Foong, the new Managing Director for Greater China Region (GCR) and Online Business Group (OBG) APAC.
TravelersBox gears up for its foray into China
05/04/2017|10:31:49 AM|
TravelersBox operates kiosks at airports that allow travelers to convert their leftover foreign currency into digital money. The company hopes the Chinese travelers, too, will like the idea.
Europe gears up to capitalize on prowess of China as a source market
02/22/2017|10:35:49 AM|
The European Union is preparing activities for the forthcoming EU-China Tourism Year. The decision to christen Europe as the first partner destination for the ITB China event is such initiative.
China's new family-travel trend poses opportunities
01/13/2017|6:44:18 PM|
China's evolving family-travel trend poses new opportunities for the industry to target with more creative offerings beyond families of younger parents and small children, according to travel search site Wego.
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