Search results for “Ad spending”
Huazhu Group re-appoints chairman as new CEO, eyeing international expansion
11/08/2019|8:46:50 PM|
The Shanghai-based company also unveiled its "Accelerated Growth Goal" of establishing a global hotel network in the next five years.
Travelport’s CEO ready to look beyond the air segment in China
10/11/2019|9:43:18 AM|
Recently appointed CEO, Greg Webb, has indicated that Travelport may move into the hospitality space and some of the other components as opposed to focusing only on the airline side going forward.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Ctrip to focus on recruiting and attracting talent outside China
09/11/2019|9:12:29 AM|
With international business featuring prominently in Ctrip’s expansion plans, the team acknowledges the significance of recruiting proficient local talent in each market.
Two decades on, Ctrip hopes to emerge even stronger: CEO Jane Sun
08/29/2019|4:54:52 PM|
The domestic online travel category is ripe for expansion, asserts the online travel group. As for the international business, Ctrip expects it to contribute 50% of the total revenue generation in the next 3-5 years.
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Implementing AI at scale – How Travelport is doing it?
08/19/2019|9:09:58 AM|
Travelport, a travel commerce platform, has sharpened its offering, working on speed, accuracy and relevance for search results. Artificial intelligence (AI) has played an integral part in elevating Travelport’s expertise in the data-related domain.
Foreign hotels open to diversifying distribution mix in China
07/30/2019|6:13:44 PM|
Mini programs on Taobao, shopping links on Douyin…the new developments exemplify how exciting is China's ever-evolving e-commerce. And foreign hotel companies are increasingly trying to be a part of that.
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