Trip.com Group’s CEO underlines solid progress in content strategy
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Counting on marketing and AI to stay on one’s travel wishlist
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Tongcheng-Elong continues to swell its paying user base
The OTA has taken its paying user base from 152 million in 2019 to over 196 million by the end of Q3.
Evaluating the role of tech and agencies in facilitating travel
Travelport is constantly evaluating the travel-related situation in the Asia Pacific region and accordingly preparing for ways to support the industry, including companies and travellers from the Chinese market.
Trip.com Group’s Liang: Still premature to identify the best policy for opening up
China’s zero Covid policy and many other issues are being evaluated by travel companies as several other countries in the Asia Pacific region have loosened their restrictions and requirements to reopen their borders for foreign travellers.