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Accor on why digital transformation alone isn't enough for China

Accor's Chief Digital Officer, Maud Bailly, acknowledges that even if a non-Chinese organization can transform and gear up for today's digital economy, it isn't prudent to go alone to make it work in China.

08/28/2019|2:48:33 PM|ChinaTravelNews

What's driving Tongcheng-Elong's impressive growth in China?

The online travel company has judiciously capitalized on its association with Tencent, and believes it is primed for sustaining its growth in the future.

08/28/2019|12:20:07 PM|ChinaTravelNews

6 key takeaways for strengthening digital commerce in China

Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.

08/27/2019|10:40:22 PM|ChinaTravelNews

Taking a leap into today's digital era as a traditional travel organization

Traditional travel companies must throw away the tag of being a "laggard", and rather adopt an agile mindset by incubating start-ups.

08/27/2019|9:15:10 PM|ChinaTravelNews

WeChat marketing specialist Zhiketong raises 300 million yuan led by Sequoia Capital China

Zhiketong has raised nearly RMB 480 million in total since its incorporation in December 2014.

08/23/2019|2:02:19 PM|ChinaTravelNews

China OTAs turn over 700 billion yuan in H1 2019, Ctrip accounts for 55.7%

As of June 2019, the number of OTA users topped 150 million. Third- and fourth- tier cities became important growing markets.

08/23/2019|1:49:44 PM|ChinaTravelNews

Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan

There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.

08/22/2019|4:45:18 PM|ChinaTravelNews

New Century Hotel revenue rose 8.3% to RMB 905.2 million in H1 2019

Net profit increased 1.4% to RMB 80.9 million.

08/21/2019|1:41:13 PM|ChinaTravelNews
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