Search results for “video programming”
The 2021 report of China’s high-end hotel innovative digital marketing trends
03/28/2022|3:01:09 PM|
WeChat is an important tool for high star-rated hotels to improve their marketing capabilities.
The 2022 Gen Z Traveler Trends Report: Short video channels popular for bookings
04/02/2022|5:22:02 PM|
OTAs were still Gen Z’s first choices when making reservations, drawing 62.5% of these young users.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Keeping pace with the evolving Internet landscape in China
01/06/2022|11:38:11 PM|
Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.
Agoda gears up for rebound in travel in APAC region
11/10/2021|4:23:53 PM|
John Brown, Agoda’s CEO, asserts that the company coped up with the prolonged exacting situation by being agile, through its focus on pivoting its business and building meaningful partnerships.
Tongcheng-Elong grows paying user base, counts on pact with Tencent
09/06/2021|11:14:28 AM|
The Chinese online travel company continues to stand out for its user acquisition tactics and also deeper penetration in tier-3 or below cities in China.
TravelSky projects half-year profit; Phuket welcomes first Hong Kong flight | Weekly Review
08/15/2021|12:59:05 PM|
Travel bloggers gain more sway in China; 'Zero Covid' strategy frustrates travel-starved residents.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021|9:26:34 AM|
Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
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