Search results for “travel advertising”
China’s State Council to fully support development of national tourism industry
08/12/2015|11:05:27 AM|
China’s State Council reiterated support for the tourism industry in a recently published directive.
Paths may clash, but Ctrip and eLong are working towards laser-sharp positioning
08/05/2015|9:16:23 PM|
Ctrip and eLong are making bold moves, especially in thier approach to respective product strategies and thier decision to monetize the mobile channel.
Planning and promoting apps – a different ball game in China
06/25/2015|6:27:08 PM|
There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.
CTA to release standard pricing for domestic tourism
05/21/2015|6:17:24 PM|
The China Tourism Association is formulating a set of guideline pricing for domestic tour itineraries.
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
CAR Inc signs purchase deal with VW to enlarge fleet
05/13/2015|10:30:25 AM|
CAR Inc has signed an agreement to purchase 100,000 cars for at least RMB10 billion from Shanghai Volkswagen over the next three years.
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015|7:24:39 AM|
Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
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