Search results for “localization”
Smart in-room vending operator Fun Dora lands $732,200 in angel funding
08/31/2018|3:17:42 PM|
Fun Dora combines vending machines with the O2O takeaway service, and aims to become a world-leading intelligent in-room vending operator for hotels.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
Ctrip and Leisure Pass Group tie up to issue first Dolphin Pass overseas
07/12/2018|8:55:06 AM|
This marks a stepping up of Ctrip’s global efforts in destination activities and travel pass products after it launched the industry’s first global things-to-do platform in May.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Education platform Maitao.com pockets multi-million dollars to expand offline
07/09/2018|3:00:07 PM|
Maitao acquires new customers with low-cost and high-quality courses such as Maitao Lab, and then channels the customers to high-value long-haul tours and camp activities.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018|8:14:24 AM|
Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
Ctrip backs its expansion plans in China and abroad
05/24/2018|9:22:25 AM|
Even as Ctrip is continuously gaining market share across all the business lines, the team has assured that they are ready to forego certain short-term financial benefits to ensure that customer-centricity doesn’t get off the hook.
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