Search results for “digital assets”
Meituan acts fast on new demand and cost cutting opportunities in Q1
06/09/2022|2:21:26 PM|
The company highlighted that the decision to support hotel companies’ digital transformation and some of the other initiatives like Hotel + X are contributing immensely at this juncture.
Trip.com Group records growth in certain areas not impacted by Covid
06/29/2022|11:36:31 AM|
The online travel company acknowledged that the hotel business recovery was much faster in areas less impacted by Covid. Hotel bookings in Southern and Western China have recently surpassed 2019 levels.
Trip.com Group’s Liang highlights boost in content conversion rate
03/25/2022|1:58:43 PM|
The online travel company has made a pertinent attempt to develop a habit of browsing content among users of its app and also to monetize the same by working on content to transaction conversion rate.
Keeping pace with the evolving Internet landscape in China
01/06/2022|11:38:11 PM|
Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.
Omio set to strengthen its offering in China
10/09/2021|8:00:53 AM|
The European multi-modal travel booking platform has been working on its digital marketing efforts, especially SEO and app store optimization, in China.
MBK Partners completes acquisition of four theme parks in China
12/24/2021|10:46:53 AM|
HHAn Group will focus on the acquisition, integration, development and management of prime, sustainable assets in China’s cultural and tourism industry.
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022|6:04:37 PM|
The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
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