Search results for “consumer insights”
Marriott eyes member sign-ups for Marriott Bonvoy in China
07/14/2022|2:33:29 PM|
The global hotel company has strengthened its ties with the Alibaba ecosystem and counting on Alipay, Fliggy, Tmall and Taobao to target those who are yet to sign up for Marriott Bonvoy travel program.
Trip.com Group’s Liang highlights boost in content conversion rate
03/25/2022|1:58:43 PM|
The online travel company has made a pertinent attempt to develop a habit of browsing content among users of its app and also to monetize the same by working on content to transaction conversion rate.
Hotelbeds: Continuous localization and technology innovation to create new value for partners in China
02/25/2022|10:40:44 PM|
Hotelbeds has been committed to a long-term growth strategy for the China market.
Chinese carriers post mixed results; Japan Airlines help sell specialties to consumers | Daily Brief
02/22/2022|11:43:55 PM|
Cathay Pacific selects Sabre’s fares solutions; Travel agencies in China handle nearly 18.8 million domestic trips in Q4 2021.
UK, China to restart direct flights; China's air travel rises 40.2% in holiday | Daily Brief
02/10/2022|12:30:42 AM|
Local hotels do roaring business during festival; Digital yuan gives holiday, Olympic shopping a festive charge.
Hopper banks on data algorithms and tools to expand in Asia Pacific
01/03/2022|9:25:36 PM|
The U. S.-based company asserts that its proprietary algorithms are enabling it to come up with novel travel products.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
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