Search results for “campaign”
China’s traveltech charts its own course, direct connect being a prime example
06/23/2016|10:38:51 AM|
NDC is still a work in progress in China. But the likes of Alitrip, in conjunction with domestic carriers, have shown that blending mobile retail commerce and home-grown API is a prudent way.
Trust International Pinpoints Anywhere Booking, integrated Channel Management, Metasearch Campaigns as Key Trends at Hotelier Conference
06/17/2014|6:16:37 PM|
Amsterdam, Netherlands and Frankfurt, Germany – June 16, 2014 – Trust International gave its hotelier clients an eye-popping glimpse of the future that ranged from improved operational CRS technologies to augmented reality sightseeing tours and navigation, the coming trends through the eyes of Google, and leveraging Big Data for comprehensive CRM that seems almost as if you can read customers’ minds.
Counting on prowess of social content to fill seats
05/09/2016|10:32:31 PM|
Cathay Pacific has been running a campaign, relying on stories/ content to entice people in the US to take the leap and travel to China.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Data mining emerges as a key differentiator in B2B domain
06/15/2016|10:37:29 AM|
Tourico’s burgeoning data mining initiative is helping Chinese intermediaries in improving upon their product offering by evaluating travel booking behavior. A detailed look at how business intelligence is paving way for competitive edge in the B2B domain.
Air China restores flagship store on Qunar in an ice-breaking move
06/14/2016|1:24:12 PM|
ChinaTravelNews learned that Air China has reopened its flagship store on major Chinese OTA Qunar, but the carrier’s ticket agents have yet to resume listing their products on the booking website.
Momondo gears up for digital marketing push in China
05/18/2016|9:59:28 AM|
After nearly two years of preparation, momondo believes the timing is right to create awareness about its travel meta-search product in China.
5 areas that can enhance the UX strategy
05/11/2016|11:05:23 AM|
In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
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