Search results for “brand marketing”
WeChat Alliance launched to connect global destinations with Chinese travelers
12/03/2019|2:50:54 PM|
The WeChat Alliance initiative comprises four programs: Destination Service Digitalization, Industry Growth Workshop, Industry Growth Fund and Alliance Summit.
Expedia on China strategies, Asia competition: Global strength vs local challenges
11/18/2019|10:44:11 PM|
The strategic shake-up of OTA giants will further intensify competition in the evolving market landscape.
Trip.com-backed homestay operator Sweetome gains investment from Airbnb
12/04/2019|6:40:05 PM|
Sweetome’s stakeholders now include Trip.com Group, Airbnb, 58.com Inc and Expedia.
CEO Ji Qi foresees the future of Huazhu as a “world-class hotel company”
11/14/2019|9:59:36 AM|
The team, led by Qi and Jenny Zhang, is ready for a major leap after being in the business for 14 years. Huazhu is eyeing 10,000 hotels in 3-5 years, and sufficient scale in geographic areas outside China, too.
Trip.com Group, TripAdvisor form China joint venture and global content partnership
11/06/2019|9:52:43 PM|
"The joint venture is like a chef with the best ingredients, but what kind of cuisine will the chef make to cater to the Chinese market and Chinese travelers? It remains to be explored."
Trip.com Group eyes TripAdvisor’s valuable assets via new pact
11/07/2019|6:24:30 PM|
The group has taken this initiative to strengthen the overall trip planning tools that its brands have to offer, and in doing so also intends to propel the growth of its key brands, Trip.com and Skyscanner.
China Southern joins Skyscanner platform in NDC deal
12/12/2019|6:56:37 PM|
Skyscanner was the first travel-oriented search engine to join the NDC Exchange.
Trip.com Group to accelerate growth through hotel, air and vacations
11/05/2019|9:23:49 AM|
The Group anticipates that the risks of uncertainties in certain regions can be mitigated, given the Group’s wide range of destination products and expansion to global markets.
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