Search results for “brand marketing”
Hilton, Jin Jiang extend deal; Metasearch giant projects annual profit | Daily Brief
12/10/2020|11:28:10 PM|
Tourism website Mafengwo releases new travel tips product; Chinese tourists will lead the way of short-haul travel.
Shanghai reports new case in airport worker; Casa Cook enter China market | Daily Brief
11/09/2020|10:44:52 PM|
Hyatt’s outlook in China, US hinges strongly on virus; Chinese airlines shunning some deliveries of Airbus aircraft.
Tongcheng-elong’s CEO throws light on effective recovery strategy in Q3
11/28/2020|8:52:19 PM|
The company is looking at cost-effective traffic sources, especially in lower-tier cities, and banking on technological innovations going forward. The plan is to have 200 million annual paying users by 2021.
Singapore’s Scoot introduces a localized chatbot for digital savvy Chinese travelers
11/19/2020|11:12:07 PM|
Exemplifying its prowess as a digitally forward entity, Scoot has launched its Chinese chatbot. The move comes at a time when Singapore plans to lift border restrictions on visitors from mainland China.
WeChat hotel marketing expert Zhiketong raises $50 million in series D round
11/04/2020|7:52:46 PM|
Zhiketong targets to have clients’ total transaction value exceeding the RMB 100 billion (USD 14.97 billion) mark by 2025.
Travel marketers show penchant for unconventional tactics to boost recovery
10/23/2020|9:37:25 AM|
Be it for looking beyond popular 3rd party ecosystems or supporting revenue generation post business model pivot, companies in China are open to experimenting to reach out to consumers.
Book Tech joins Delivering Group’s coalition of leading digital, distribution brands for travel, hospitality
11/17/2020|3:23:53 PM|
The Delivering Group, which recently formed partnerships with AI chat specialist HiJiffy and hotel technology consultancy CUBE, has now included tailor-made online booking experts Book Tech.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
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