Search results for “brand marketing”
China Resources Fund makes strategic investment in Meituan-Dianping
07/20/2016|3:05:49 PM|
Chinese Internet company Meituan-Dianping said on July 18 it has raised an undisclosed amount from China Resources Group in a fresh round of funding.
China’s traveltech charts its own course, direct connect being a prime example
06/23/2016|10:38:51 AM|
NDC is still a work in progress in China. But the likes of Alitrip, in conjunction with domestic carriers, have shown that blending mobile retail commerce and home-grown API is a prudent way.
Booking.com forges ahead with laser-sharp focus in China
06/23/2016|10:38:30 AM|
China continues to witness lot of action in the distribution space, but Booking.com intends to chart its course for organic growth in an assiduous manner.
Four Seasons accelerates expansion in China to woo high-end customers
08/05/2016|8:14:35 PM|
Four Seasons will open a host of properties in China and popular travel destinations to pick up its pace of development in China in the coming year.
Dealing with OTAs isn’t only about incremental revenues
03/28/2016|10:15:06 PM|
Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
HNA to tap Asia’s short-haul travel, partnering French vacation operator
07/08/2016|9:41:06 AM|
HNA PV Tourism plans to roll out five projects in three years to build holiday resorts near first-tier and second-tier Asian cities, to tap the booming short-haul market.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
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