Search results for “brand changes”
Booking.com's China plan: Localization is more about re-invention
12/08/2017|11:36:52 PM|
“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
Lufthansa counts on NDC XML API to run flagship stores in China
11/27/2017|11:03:21 AM|
The Lufthansa Group intends to capitalise on the growing reach of Alibaba and other ecosystems. The complexion of digital commerce can change in the next few years in China.
ITB Asia: Connecting global tourism brands and Chinese millennials
11/01/2017|2:44:01 PM|
About 150 executives from Ctrip, Meituan Travel, Shiji, Maritim Hotels, Hotelbeds, Saber, Yearth Group and other enterprises have shared insights into Chinese outbound tourism and marketing technologies.
Ctrip ticketing revenue grows 41% to $515m aided by Skyscanner
11/02/2017|10:39:30 AM|
Ctrip's net revenue rose 42% to RMB 7.9 billion in the third quarter of 2017. Air tickets sold by the company's international unit continued to grow at a triple-digit percentage rate.
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017|10:29:42 AM|
A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
TravelDaily China-ITB Asia Session on China’s unprecedented growth
10/12/2017|10:43:54 AM|
“Breaking through in a New Era” is the main theme of TravelDaily China-ITB Asia Session to highlight China’s unprecedented growth in travel and its importance to the global industry.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Priceline CEO: To go local in China and match with Airbnb
09/14/2017|12:02:07 PM|
Priceline’s CEO and president Glenn talked about cooperation with Ctrip, Airbnb, M & A strategy and development strategy in China during the first CEO Talk of the ongoing TravelDaily Conference.
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