Search results for “Marketing initiatives”
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Foreign hotels open to diversifying distribution mix in China
07/30/2019|6:13:44 PM|
Mini programs on Taobao, shopping links on Douyin…the new developments exemplify how exciting is China's ever-evolving e-commerce. And foreign hotel companies are increasingly trying to be a part of that.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019|4:16:13 PM|
The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
Meituan reports 43.2% rise in in-store, hotel & travel businesses revenue in Q1
05/23/2019|5:22:19 PM|
GTV of the in-store, hotel & travel businesses grew by 15.1% to RMB46.4 billion in the three months ended March 31, 2019.
Succeeding in the arena of destination marketing - How LA Tourism excels?
05/16/2019|7:57:07 AM|
Los Angeles attracted 1.2 million visitors from China last year. The figure is an all-time, making Los Angeles the number one ranked U.S. city for Chinese travellers.
AI solution startup TravelFlan partners China Mobile to serve outbound travelers
06/06/2019|12:04:34 PM|
JegoTrip offers roaming data packages to Chinese outbound tourists, while TravelFlan leverages analytical tools to understand customers and market trends, facilitating better products and pricing strategies.
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