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BTG Homeinns studies guest behaviour, inches toward micro-segmentation

01/12/2022|6:04:37 PM|

The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.

With no walled gardens, marketers gear up for new era in ad tech in China

12/30/2021|3:19:53 PM|

The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.

Counting on novel fintech offerings for travel–related buys

11/11/2020|8:04:51 AM|

The potential of fintech apps and the possibility of how payment and other finance-related activities can pave way for a travel-related buy are being evaluated in China.

Travel marketers show penchant for unconventional tactics to boost recovery

10/23/2020|9:37:25 AM|

Be it for looking beyond popular 3rd party ecosystems or supporting revenue generation post business model pivot, companies in China are open to experimenting to reach out to consumers.

Hotels: Leveraging Tech & Innovation in 2016

05/23/2016|9:42:57 AM|

The hoteliers attending the executive panel at the 2016 China Hotel and Marketing Conference all agreed that their technology is focusing on enhancing the consumer experience, especially with majority of consumers now young, tech-savvy millennials.

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