Trip.com Group’s CEO underlines solid progress in content strategy
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
12/16/2021|11:24:39 PM|Ritesh Gupta, ChinaTravelNews
Counting on marketing and AI to stay on one’s travel wishlist
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
12/08/2021|10:36:50 AM|Ritesh Gupta, ChinaTravelNews
Tongcheng-Elong continues to swell its paying user base
The OTA has taken its paying user base from 152 million in 2019 to over 196 million by the end of Q3.
11/26/2021|12:45:31 PM|Ritesh Gupta, ChinaTravelNews
Evaluating the role of tech and agencies in facilitating travel
Travelport is constantly evaluating the travel-related situation in the Asia Pacific region and accordingly preparing for ways to support the industry, including companies and travellers from the Chinese market.