Trip.com Group’s Liang highlights boost in content conversion rate
The online travel company has made a pertinent attempt to develop a habit of browsing content among users of its app and also to monetize the same by working on content to transaction conversion rate.
With no walled gardens, marketers gear up for new era in ad tech in China
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.