Meituan says about 90% of its user traffic comes through its own app, which significantly lowers the cost of getting its current customers to try new services.
Mobile is poised to account for 79% of all Internet use this year; travel marketing needs to integrate the users data from CRM systems and apps.
When many functions are able to serve users, Alexa platform may choose Google’s algorithmic-based results or “pay-to-play” marketplace.
Tencent, followed by Alibaba, remained China’s most valuable brand. Ctrip increased by 36% to a brand value of USD 3,063 million, ranking 34th.
Tourlane was invested by execs from major players including Airbnb, GetYourGuide, HomeToGo and Ctrip's Qunar.
In 2017, total revenue amounted to approximately RMB6,734.2 million, an increase of 8.2%; profit attributable to equity holders was approximately RMB2,248.7 million, a decrease of 7.1%.
Meituan Dianping handled $57 billion of transactions last year between about 320 million active buyers -- about the size of the American population --- and more than four million merchants.
TRVL is targeted at organisers of events, such as wedding planners, or bloggers who can collect requirements from groups and then secure reservations for hotels.