“Many Chinese travelers see the hotel they stay in as a symbol of career status.“
Hotel customers posted 20 million reviews or 61,000 reviews per day in 2014, up 163.8% against the previous year.
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
Intercontinental Hotels announced the launch of its “China Ready” programme in its hotels and promotes its “Welcome Chinese” CTA collaboration.
SAS has launched an interactive Google Street View tour of its new long-haul cabin configuration which lets passengers navigate the aircraft, enticing them to learn more and book.
TravelDaily announced today it will partner with Phocuswright to host the 2015 TravelDaily Conference in Shanghai.
China is now the largest international visitor source market for Australia, contributing to 18% of the total overseas visitors’ expenditure.
Donald Yu, CEO of Tuniu, shared his thoughts on topics such as China’s online travel boom, why growth outweighs profitability in the sector and the untapped potential in lower-tiered cities.