Countries around the world are setting up official accounts in Chinese SNS app Wechat and blog Weibo in an effort to attract Chinese tourism.
Italy has now become one of the top European destinations for Chinese tourists with 4 million arrivals expected this year.
As a B2B specialist, Kuoni is looking at several opportunities, including capitalizing on the capabilities of different partners in China in order to increase the visibility of its offerings.
While visitors expenditure in Europe in April was up 40.4% y-o-y, it paled in comparison to the 93% increase in other regions.
The number of Chinese visitors to Britain fell for the first time in five years last year, although total visitor arrivals went up by 5.2%.
Canada is adding three more Asian ports from where Chinese travelers can apply for visa-free transit in Canada when flying to the US.
The government of New Zealand estimates that China will overtake Australia as the largest source of visitors to the country by 2020.
Japan is a key market for Ctrip’s destination development strategy and Ctrip’s Tokyo office has become fully operational this month,