Jiuhuashan Tourism is issuing 27.68 million shares is a Shanghai IPO on March 12 trading as Jiuhua Tourism.
The CNTA published Q4 tourism statistics for 2014 with data on domestic,inbound and outbound tourism markets from 26,005 travel companies.
Chinese travelers in their 30s are becoming the biggest spenders in outbound travel, powering China's global spending spree this Spring Festival.
Chinese visitor arrivals to the USA are expected to grow by 25% to 30% this year, continuing the strong growth in 2014.
Outbound travel from China during the Spring Festival holidays from February 18 to 24 leapt 10% year on year totaling 5.182 million trips.
Chinese tourists are directly responsible for creating 340,000 jobs, equivalent to 0.06 jobs created per visitor.
Chinese visitor numbers to Japan soared 83% y-o-y in 2014, totaling 2.4092 million trips and total expenditure reached 560 billion yen (approx:US$4.8 billion),
Chinese shoppers were the biggest spenders in global duty-free shopping expenditure for the seventh year in a row.