With the new year comes new strategies, and the evolving arena of social media is no different.
The ultimate goals of those strategies, however, remains the same, said Daniel Edward Craig, founder of online reputation management firm Reknown and moderator of the webinar “Top social media strategies for 2014,” hosted by ReviewPro.
The first of those objectives is to increase brand awareness. The second is to enhance guest satisfaction. Last but not least is to drive revenue.
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