Resulting from more and more hotels guests using smartphones and referring to Facebook for their travel needs, a select number of social media savvy hotels are developing booking widgets to extend reach beyond their Web sites. Up till now, the only place to book a hotelroom online was at the hotel's Web site or through an Online Travel Agency (OTA). Now hotels can engage customers via Facebookapplications and iPhones.
Trump Hotel Collection
The Trump Hotel Collection recently expanded its social networking presence to provide another avenue for bookings with a customized Facebook page.
As seen here, Trump's Facebook page has installed a booking widget front and center. Withhotels in New York City, Chicago, Las Vegas and Waikiki, Trump guests that follow their hotels' updates don't have to leave Facebook to book a room. According to a Marketwire report, the Trump Hotel Collection's social networking presence currently touches "upwards of a million people a day."
Read the full story at: http://inventorspot.com/articles/hotel_bookings_migrate_web_sites_facebook_iphones_42479
