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How will international cruise brands reshape their customer acquisition strategies?

07/29/2026|3:52:37 PM|

How will the battle for Chinese travelers unfold? And how will international cruise brands reshape their customer acquisition strategies?

At the 2026 TravelDaily Conference, Helen Huang, President of MSC Cruises China and Explora Journeys China, will share her insights in a session titled “The Battle for China’s Outbound Travelers: How Are Global Travel Brands Competing for Chinese Customers?”

With an in-depth understanding of the needs of different segments of Chinese travelers, Helen brings both a global brand perspective and strong local market insight into how international cruise brands can move beyond simply entering China to establishing a stronger competitive position in the market.

For international cruise brands and travel companies seeking to better understand the evolving needs of Chinese travelers, this is a session well worth attending in person. We warmly invite you to join the discussion and exchange ideas with industry peers.

To better understand the changes shaping China’s travel market, register now and join us in Shanghai!

Each year, TravelDaily Conference brings together 100+ CEOs from leading companies, industry analysts, and operators from across travel verticals to share insights from different perspectives, roles, and hands-on experience — helping attendees identify the latest business opportunities in China’s travel industry.

Confirmed speakers at TravelDaily Conference 2026 include:

  • Jane Sun, Trip.com Group, CEO;
  • Hui Jin, H World Group, CEO;
  • Gloria Wang, Jin Jiang Hotels China Region, CEO;
  • David Sun, BTG Hotels Group / Homeinns Hotel Group, General Manager of BTG Hotels Group & Chairman & CEO of Homeinns Hotel Group;
  • Alex Zheng, Delonix Group, Chairman & CEO;
  • Rita Jiang, IHG, Chief Commercial & Marketing Officer, Greater China;
  • Nong Xia, Hilton, President of Development for Greater China & Mongolia;
  • Fabien BlondetAmadeusSenior Vice President, R&D;
  • Suzanne Neufang, GBTA, CEO;
  • Yingyao Ma, Sunmei Hotels Group, Chairman and CEO;
  • Jonathan Kao, BCD Travel, Managing Director for Greater China;
  • Haochun Xu, Shangri-la Group, Chief Officer, New Development (China);
  • Yingyao Ma, Sunmei Hotels Group, Chairman and CEO;
  • Jonathan Kao, BCD Travel, Managing Director for Greater China;
  • Helen Huang, MSC Cruises China, President of MSC Cruises China & Explora Journeys China;
  • Tony Qiu, Warner Bros. Discovery, SVP & Managing Director, APAC Experiences;
  • Felix Shpilman, Emerging Travel Group (ETG), CEO;
  • Christian Gaiser, NUMA Group GmbH, Founder & CEO;
  • David Zhou, Tripmod, CEO;
  • David Wang, Fosun Holidays, Vice President & Chief Business Officer;
  • Tao Li, Qingmu Comfort, Assistant of Chairman and Head of Product Service;
  • Tony Tang, LYSHOTEL, Chairman;
  • Qingsong Yan, Ruijie Networks, Head of Procurement;
  • Leo Duan, Shandong Inspur Intelligent Culture Tourism Industry Development Co., Ltd, The Chairman and General Manager of Inspur Smart Space;
  • May Wei, Hertz Car Rental, General Manager-Sales, China;
  • Ping Li, ShangHai DongLi Mall, General Manager;
  • Lorraine Ng, Grab For Business, Regional Head, Sales;
  • Yi Sui, Tiaohai, Co-Founder and Head of Tiaohai Living Youth Hotel Brand;
  • Fan Zhang, YOO LEE, Founder & CEO;
  • Peter Pan, NOA GALAXY, Founder;
  • Joseph Xia, VariFlight Global, Managing Director;
  • Michael Zhu, TravelDaily China, Content Curator;
  • Charlie Li, TravelDaily, CEO;
  • Yuanshan Xiao, Shenzhou Travel Hundred Person Club, Founder;
  • Ocean Liu, TravelDaily Biz Travel Services, Instructor & Senior Corporate Procurement Expert;
  • Han Peng, TravelDaily, Chief Content Officer;
  • ......

If you are evaluating how to enter, expand, or reshape your travel business in China, TravelDaily Conference 2026 offers an efficient setting to engage directly with key decision-makers. We look forward to welcoming you in Shanghai.

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