The yen has been steadily declining in value for more than three years. That means tourist dollars go further than they have for years, and luxury goods likely cost visitors less in Japan than back home.
This has led foreign tourists to flock to Japan to take advantage of the low prices and snap up cheaper products from premium brands. In March, the country broke its pre-pandemic tourist record with 3.1 million visitors.
Attracted by the cheaper prices of luxury goods, China's luxury consumers are spending their cash in Japan instead.
