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Travel market heats up as temperatures soar

07/06/2023| 3:24:26 PM|

Themed trips, seaside getaways are favored among both young and older tourists.

Soaring summer temperatures are fueling Chinese consumers' enthusiasm for travel, and the scorching travel market this summer is expected to comprehensively surpass levels seen in 2019 before the COVID-19 outbreak, industry experts forecast.

Industry players have great expectations for the tourism market this summer in terms of the number of travelers and their expenditures, said Trip.com Group, the country's leading online travel agency.

As of June 14, Trip.com saw the booking volume of products related to parent-child trips jump more than sevenfold year-on-year. Such bookings accounted for more than 30% of total bookings, and the volume had already exceeded pre-pandemic levels.

In addition, bookings for domestic cross-provincial long-haul tours have been booming. Top destinations include Beijing; Shanghai; Xi'an, Shaanxi province; Chengdu, Sichuan province; and Guangzhou, Guangdong province, Trip.com said.

This year, the amount of money that Chinese consumers spend on domestic travel is expected to surge 169% over last year, and reach 96% of pre-pandemic levels seen in 2019. Chinese consumers' expenditures for outbound travel are likely to jump 100% year-on-year, recording 40% of 2019 levels, said a research report by BOCOM International Holdings.

The nation's theme parks have also witnessed a surge in visitors and revenue. Popular parks include Shanghai Disney Resort, Universal Beijing Resort, Zhuhai Chimelong International Ocean Resort in Guangdong province and the Atlantis Sanya resort water park in Hainan province, according to online travel agency Tuniu Corp.

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TAGS: Trip.com | summer travel
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