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Rethinking influencer relationships post-COVID

10/21/2021| 5:11:47 PM| 中文

Bigger isn’t always better in the influencer world.

After a strange and tumultuous year and a half, people seem to be traveling more, with both business and personal travel on the rise.

And, as hotel and airline bookings go up, influencers are expected to be among the first travelers to start spreading their wings and safely seeking out adventure. With all eyes on social media, influencers can provide a powerful storytelling focal point for hospitality brands looking to drive awareness and re-engagement.

At the same time that the pandemic shifted ideas on social distancing and safe travel, it also changed the way in which people use the internet. It’s not about going back to business as usual but about rethinking the way influencer marketing is done.

To successfully launch or relaunch influencer campaigns, hotel marketers must thoughtfully reassess their strategy and how it fits into the brave new world of post-pandemic travel. 

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TAGS: travel brand | influencer |
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