Together with its owners and shareholder Jin Jiang International, Radisson Hotel Group announces its "Guan Xin" (Welcome China) program which includes the expansion of its co-branded hotels as well as a new amenity program to create a home away from home for Chinese travelers.
Wealthy Chinese travelers are showing a keen interest in EU destinations (13%) , in particular France, UK, Germany, and Italy vs other short-haul destinations in Asia, and will be travelling in 2024 with the expectation of bespoke amenities catering to their requirements, tastes, and cultural preferences.
These offerings specifically tailored for the Chinese travelers, will be offered on top of the rich existing amenities for other international travelers, and communication in English and multiple foreign languages.
