More than 500 tourists sites in Shandong, Shanxi, Henan, Shaanxi, Guizhou and Gansu provinces have issued plans to cut ticket prices to attract more tourists and revive the industry that has been marred by the COVID-19 epidemic.
As of Saturday, 81 tourist attractions in Shandong, including Taishan Mountain and the World's Best Spring Scenic Area, have begun reducing ticket prices from 20% to 50% in a campaign that will last until the end of this year, according to a notice issued by the province's culture and tourism department.
To revive the tourism sector in Guizhou, the provincial government had offered free tickets at all 420 A-level tourist attractions in the province from April to July. Now ticket prices have been cut in half for the general public, while medical workers can enjoy free admission, for the rest of the year.
Fanjing Mountain participated in the free ticket promotion and is among the sites currently offering a 50% discount, according to Li Lanli, acting general manager of Guizhou Sante Fanjingshan Tourism Development Co, which manages the natural scenic spot.
Thanks to the free ticket policy during the peak of summer before August, the number of tourists at the mountain has increased to almost 50% of the maximum capacity since July 20.
According to a survey by Trip.com Group, an online travel agency, 88% of its users plan to travel to other provinces in the second half of this year, and more than 70% said they will travel to other provinces shortly.
The loss in ticket prices can be made up by spending on accommodation and food as more tourists visit the attractions.
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