Investors and startups could finally be realising what those on the periphery have noted for years – B2B is where the sensible money and effort works.
New businesses are emerging that try to conquer and disrupt the consumer travel space – but the trend appears to be shifting in the other direction.
At a basic level: travel startups that target the industry with services and tools and new ways of doing things are capturing the attention of investors, rather than those that are hoping that they can alter an existing method of planning or shopping travel online.
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