The move was part of a plan to dispose of the company's debts after its creditors applied for the company's bankruptcy and restructuring late last month.
The flights will mostly likely be operated by the airline’s incoming narrowbody fleet of Airbus A321neos and its current widebody fleet of Airbus A330-300s.
The carrier currently operates 1 flight per week from Shanghai, 1 flight from Shenzhen to Singapore with direct nonstop service.
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GBA will start with 300 staff members and three B737 planes. It hopes to start flying by mid-2021 and aims to expand to 2,500 to 3,000 staff and 30 planes by 2025.
Jinan-based Shandong Airlines expects a full-year loss excluding non-recurring items of RMB 212-260 million in 2020.
The problem for U.S. and European carriers is there is considerable consumer loyalty to the national airlines and the localized product.