OTAs are already working to erode any competitive advantage built up by the hotel chains.
Net asset values for hotels owned by real estate investment trusts have ticked up 4% since the end of January.
The German hotel group plans to quintuple its hotel portfolio by 2025, partly through mergers and acquisitions.
Kayak doesn’t intend to manage hotels, but it does seek to leverage its brand awareness to gain traction among independent properties, and guests.
Guests can also check whether their room is cleaned or not by scanning the QR code in the room.
Domestic travel demand is stable or improving in Asia Pacific; Plaza Premium partners with DragonPass to launch high-speed railway lounges in China.
When compared with Europe, North America or other parts of the world, domestic demand in Asia Pacific's hotel searches is soaring.
Trip.com Group, Shangri-La Group deepens strategic partnership; Hong Kong launches strategy to boost travel recovery.