Hotels account for 62% of China’s lodging industry, most in economy segment; Hong Kong’s battered tourism sector urge people to get vaccinated.
Only 18% or 50,000 hotel properties were in the midscale, upscale and luxury categories.
China may have more to lose if borders open to tourists; China’s air travel market pulls ahead the US.
Many hoteliers who participate in the metasearch area will worry that the rising CPCs will make this battleground uninhabitable for worthy returns.
China sees a 244% rise in theme-park businesses registration in January-April; Marriott sees 76.8% rise in Greater China RevPAR.
The 2021 priority is to prepare for the coming travel rebound.
Trip.com focuses on personalized domestic travel; China Express bets on subsidized routes, home-grown jets as path to profits.
Greater China represents between 6% to 8% of the total revenue in Accor.