Perceived value is a big differentiator in travel e-commerce. Here we assess the significance of “value”, and what separates OTAs from hotels.
Hilton plans to open 400 over the next 10 years and increase the number of its Hilton Garden Inns in the China.
Huatian Hotel Group, New Century Hotels and Resorts, Celebrity City Hotels, New Beacon Hotel Group, Shuguang Hotel Group and GDH set up Zhejiang Lashou.
Guesthouse platform Zizaike has completed a multi-million RMB A Series financing, and domestic television and radio conglomerate GC China is the lead investor.
Global hotel giant Hilton is expanding in unprecedented haste in China in the face of the relentless advance of Marriott Group in the greater China region.
Up-selling training to a property’s front desk team members, backed up by an astute data strategy, is key to incremental revenue and stepping up loyalty.
The “China Hotels of the Future Alliance” has been jointly formed by Greenland Group, Hainan Airlines，ZTE Corp and Taihe-Atour Hotels.
Huazhu Hotels acquired a 5% stake in Homeinns for RMB435 million to inflate Homeinns's share price and thus push up the price of its proposed privatization.
