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Weaving the magic of context marketing via your website

11/18/2015|10:11:40 AM|

What does it to take to make a website click every time an anonymous or a repeat user visits it? Count on context marketing to do so.

Personalisation – it’s about embracing smartness

10/11/2015|10:25:59 PM|

How are travel companies trying to be smarter with personalisation? We learn from Dave O’Flanagan, co-founder and CEO of Boxever.

Crafting a merchandising plan with a pragmatic approach

09/29/2015|10:41:18 AM|

Since airline merchandising is in general a relatively new concept for most airlines, there is no one right answer or model, says Jim Davidson, CEO, Farelogix.

Airbnb stakes a claim on China

09/23/2015|10:11:52 AM|

ChinaTravelNews talks to Alan Chang, Airbnb’s managing director for Northeast Asia about the Chinese traveler and Airbnb’s goals in the country.

Delta on a quest to become the most Chinese-friendly U.S. airline

05/20/2015|10:11:59 AM|

Delta Air Lines is on a mission to determine what is most important for Chinese travelers and to leverage technology and service to enhance user experience.

Identifying users and their intent – two of the biggest challenges in digital ad domain

03/03/2015|9:47:58 AM|

Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?

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