Search results for “immersive experience”
Travel marketers show penchant for unconventional tactics to boost recovery
10/23/2020|9:37:25 AM|
Be it for looking beyond popular 3rd party ecosystems or supporting revenue generation post business model pivot, companies in China are open to experimenting to reach out to consumers.
Booking.com APAC chief: making business easier for anyone and anywhere
09/09/2021|1:44:16 PM|
The Amsterdam-based online travel platform may have to wait till international travel reopens in China to maximize its regional recovery.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021|9:26:34 AM|
Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
Chinese hotels are introducing role-playing detective games to attract young customers
06/09/2021|12:23:29 PM|
Given the nature of role-playing detective games, they are more suited for social- or resort-type hotels, but not so much for traditional business hotels and those built in iconic scenic spots.
Macau’s online dining orders increase by 30% year-on-year during May Day holiday
04/30/2021|9:13:46 PM|
Data from Dianping showed that the local tourism sector accelerates a recovery backed by digital transformation.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
Fastdata’s China online travel report: family trips still a favorite in 2021
03/08/2021|6:55:11 PM|
Ctrip users had higher education level and income than the industry average.
MGM advised to bring in new investor; China restricts travel in northern city | Daily Brief
01/07/2021|12:44:54 AM|
Qantas pushes back flights to Hong Kong, Japan; China Eastern Airlines subsidiary outlines launch network.
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