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Diamond status inflation is driving China’s middle class away from Hilton

12/24/2025|11:09:18 AM|

A surge of status matches, challenges, credit card holders, and third-party promotions has led to a rapid spike in the number of Diamond members.

Marketing to Chinese Travelers: 3 Key Trends on Xiaohongshu

12/17/2025|4:13:07 PM|

A fresh insight every week — Understand how Chinese traveler demand is changing via Chinese social media platforms.

Why Yunnan homestays’ anti-Trip.com fight backfired

12/17/2025|3:32:48 PM|

OTA platforms act as regulators for consumers.

New signals from Douyin show young Chinese choosing destinations by community and lifestyle

12/03/2025|3:09:59 PM|

A fresh insight every week — Here’s a quick look at how Chinese traveler demand is changing.

How young people choose their next trip today

11/27/2025|11:49:38 PM|

Over the past two years, the number of unique and specialty hotels on Douyin has increased by 73%.

Hotels + travel agencies: A smarter play than competing with OTAs

11/19/2025|2:30:31 PM|

Non-standard hotels shouldn’t focus solely on private channels.

Why are Chinese tourists falling in love with Penang?

11/10/2025|3:33:37 PM|

Standing at a turning point

Beijing’s ban on new low-star hotels: A signal of market reordering

10/22/2025|2:45:01 AM|

The new policy effecively shuts the door on most chain hotel brands currently in operation.

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